GE is jumping into empowering the utility user to participate in DR

This is interesting. GE is making a startup/relaunch/rebundle called Current.  They are committing huge resources to it.
(Dumb URL, imho, but whatever.)

I learned about it here.

Grid Edge? Demand Response? Demand Response 2.0? That is part of it, but they are also looking square in the face at energy as a service and that could be a potent, even "game changing" change. But their big company instincts and resources could doom them to sticking with a plan rather than scrap and pivot from one to the next.  Certainly one to watch.